Toronto Takeover
BRAND IDENTITY / ENVIRONMENTAL GRAPHICS / GROWTH
Poshmark’s biggest OOH placement to date, I led the design of a full takeover of St. George Station in Toronto, transforming it into an immersive brand experience.
The concept follows a storytelling flow from entrance to platform, using trending search terms to grab attention and build momentum. Located next to University of Toronto, it’s designed to stand out in a high-traffic space while staying clear and cohesive across every surface.
Supporting Credits: Misa Catahan, Megha Gurnani
